You already know coffee gives you a jolt. But did you know the fruit around the coffee bean might be even more valuable? Once tossed aside during harvest, the coffee cherry is now upcycled into something surprisingly functional and eco-friendly.
Ingredients like upcycled coffee fruit extract aren’t just about a gentle boost of natural caffeine, they also support smarter choices, both nutritionally and environmentally.
Let’s break down why this ingredient matters.
What Is Coffee Fruit?
The coffee fruit (aka coffee cherry) is the red, fleshy berry that surrounds the coffee bean. When beans are harvested, the fruit is typically discarded, and with over 2 billion cups of coffee consumed each day, that’s a lot of waste.
But that fruit? It’s packed with:
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Naturally occurring antioxidants (like polyphenols)
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Compounds studied for potential cognitive benefits
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Natural caffeine
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Flavorful and nutrient-dense fruit pulp
What Does “Upcycled” Mean?
Upcycling means taking something that would’ve gone to waste and repurposing it into something valuable. In the case of coffee fruit extract, it’s about giving the coffee cherry a second life and keeping billions of pounds of nutrient-rich fruit out of landfills.
Using upcycled ingredients may help:
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Reduce agricultural waste
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Support sustainability in coffee-growing communities
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Offer a more environmentally responsible option
Coffee Fruit Extract in Action
Coffee fruit extract is made by drying and concentrating the pulp of the coffee cherry. The result? A clean, natural source of caffeine and antioxidant compounds with a mild, earthy sweetness.
You’ll often find it in:
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Functional energy drinks
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Cognitive supplements
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Performance snacks like Deadline Bar
The Real Benefits
While research is still emerging, coffee fruit extract has been associated with potential benefits such as:
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May support gentle, sustained energy
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Has been studied for its role in supporting mental clarity and focus (some research links it to BDNF — a protein tied to brain health)
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Contains antioxidant compounds that help protect against oxidative stress
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Early research suggests polyphenols may promote a healthy gut environment
Final Sip: A Small Ingredient With Big Impact
Upcycled coffee fruit extract shows how innovation and sustainability can go hand-in-hand. It’s a better use of our resources, a smarter way to energize, and a perfect fit for what we’re building at Deadline Bar.
Because when you’re chasing big goals, every ingredient should work as hard as you do — and maybe even leave the world a little better in the process.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
